Farm Fresh Marketing: A Veteran Cohort
Marketing for a farm involves promoting and selling agricultural products by understanding consumer needs, creating a unique brand, setting competitive prices, and using various channels to reach customers. With successful marketing efforts, farmers can build customer loyalty, increase sales, and ensure the farm's profitability. With so many moving parts to consider, many farmers find creating their farm's marketing path can be challenging and uncertain.
Farm Ops, Cornell Small Farm's Veterans in Agriculture project, is hosting a Veteran Farm Marketing Cohort in Fall 2024. This cohort, limited to 10 veterans and their farm partner, will develop marketing plans and strategies with the help of facilitators and through collaboration with the other veteran cohort members. Veterans who complete the cohort milestones will be eligible for funding to support their marketing goals.
Participants must be veterans residing in NYS and actively growing/producing agricultural products and be ready to commit at least 10 hours a week to develop a marketing plan. A current marketing plan is not required, but a need and desire for one is essential.
Facilitators will guide veterans through informational readings/videos, weekly virtual office hours, veteran group sessions, and a comprehensive marketing template, to be refined weekly until the end of 2024. Veterans who meet all milestones can request at least $400 in funding to help implement their marketing plan, with additional funding based on progress.
For those approved to be part of the cohort, the Marketing Veteran Cohort platform opens in September. Weekly live Zoom sessions will be held every Wednesday from October 2nd to November 6th, 6:30 - 7:30 p.m. To be eligible to request funding, participants must:
- Attend 5 of 6 live Zoom sessions,
- Share part of their marketing plan for group feedback during at least one session,
- Attend at least 2 facilitator office hours and provide plan updates or seek support,
- Submit the completed marketing plan by November 13th.
If eligible for funding, work and invoices must be submitted by March 5, 2025. Participants in the Marketing Veteran Cohort will not be eligible for Farm Ops online course scholarships from September 15 to November 15, 2024, and January to March 2025, to ensure focus on the marketing plan.
This application will close on midnight September 2, 2024. Applicants will be notified by September 13th as to the status of their application.
Event Details
Date
October 2, 2024
October 9, 2024
October 16, 2024
October 23, 2024
October 30, 2024
November 6, 2024
Host
Cornell Small Farms Program Farm Ops
Nina Saeli
Join Katelyn Walley - Marketing for a farm involves promoting and selling agricultural products by understanding consumer needs, creating a unique brand, setting competitive prices, and using various channels to reach customers. With successful marketing efforts, farmers can build customer loyalty, increase sales, and ensure the farm's profitability. With so many moving parts to consider, many farmers find creating their farm's marketing path can be challenging and uncertain.
Upcoming Events
Dairy Feeder School - Host Farm: Twin Birch Dairy
October 31, 2024
Skaneateles, NY
One day on-farm training for dairy farm feeders; Offered in English and Spanish at each site; Stations with hands-on activities/demos
Topics Covered During Feeder School:
¨ Economics and importance of feeding and feed management
¨ Dry matter and feeder math basics: how to measure DM and refusals, and adjust ration
¨ Feed consistency and TMR audits
¨ Troubleshooting mixer wagons
¨ Bunk silo management, map out bunk, packing density and preservation, and feed out
¨ Safety
Dairy Feeder School - Host Farm: Walnut Ridge Dairy
November 12, 2024
Lansing, NY
One day on-farm training for dairy farm feeders; Offered in English and Spanish at each site; Stations with hands-on activities/demos
Topics Covered During Feeder School:
¨ Economics and importance of feeding and feed management
¨ Dry matter and feeder math basics: how to measure DM and refusals, and adjust ration
¨ Feed consistency and TMR audits
¨ Troubleshooting mixer wagons
¨ Bunk silo management, map out bunk, packing density and preservation, and feed out
¨ Safety
Announcements
Farm Participants Needed for Bale Grazing Grant!
Information on the Project:- Approximately 10 acres total needed to bale graze two different bale densities
- "Core" farms will graze two winters, "Demo" farms will graze one winter.
- Payments for both "Core" farms and "Demo" farms
- Baseline soil sampling by bale grazing team
- Forage measurements in early season by bale grazing team
- Late season clipping if residual not trampled down by farm
Cornell Cow Convos - New Podcast
On-going podcast, New episodes released on the last Thursday of the month.Guest speakers, CCE Dairy Specialists.
Housed on Soundcloud Channel is CCE Dairy Educators
- Preventative healthcare for cows
- The trend of beef on dairy
- What to look forward to in the new year for dairy
- Socially grouping or pair-housing calves
Dairy Acceleration Program Funds Available
- organization of financial records/benchmarking up to $1,000
- continued business planning (for farms awarded in a previous year) up to $2,500
- business planning up to $5,000
2018 Drug Residue Prevention Manual
For more than 30 years, the U.S. dairy industry has focused educational efforts on the judicious use of antibiotics through the annual publication of a Best Practices Manual. The 2018 edition of the National Dairy FARM Program: Farmers Assuring Responsible Management? Milk and Dairy Beef Drug Residue Prevention Manual is the primary educational tool for dairy farm managers throughout the country on the judicious and responsible use of antibiotics, including avoidance of drug residues in milk and meat.The manual is a quick resource to review those antibiotics approved for dairy animals and can also be used as an educational tool and resource for farm managers as they develop on-farm best management practices necessary to avoid milk and meat residues. Visit the Manual and Form Library to download copies of this important tool!
Follow us on Facebook
The team updates our facebook page frequently - follow us to be updated on our events, see some fun videos and get local area updates!facebook.com/SCNYDairyandFieldCropsTeam
ProDairy Forage Management
Are you prepared to change your routine this spring?While spring tasks vary by farm, there are many "rites of spring," and they are often completed in a fairly rigid sequence. Depending on the farm, these often include fixing fence, spreading manure, planting new seedings, planting corn and harvesting first cutting, and are often performed in this order.
We are optimistic that the upcoming turn in weather will allow these task to be accomplished in a timely manner, but at this point it is time to ask yourself: Are you willing to change your spring routine?
In addition to adverse weather it is no secret that everyone is facing extremely tight economic times, and dealing with forage inventories of poor digestibility forages from 2017. This combination of factors makes it more critical than ever to be ready to tackle the task that will have the most impact on your business at the proper time.
Recent reference articles on dealing with tough times:
• Key Opportunities to Optimize 2018 Crop Production Efficiency
• Resources for Dealing with Spring Weather Delays
First Cutting
The number one focus should be on timely harvest of first cutting.
• Park the corn planter when a field of first cutting is ready for harvest.
o Monitoring 1st cut harvest timing
• Approach harvest by the acre, not by the field. Be ready to skip over a field that has passed its optimum harvest stage.
o Dynamic Harvest Schedules
• Strategically plan feed storage to best utilize forage inventories for the right group of animals.
o Strategic Forage Storage Planning
o When More is Better
Corn Planting
The window for planting for silage is generally wider than for grain, which is why first cutting can and should take priority over corn planting. However, in the event of extreme delays in planting corn, performance will diminish with late plantings. If corn planting progresses into late May or early June, begin to consider alternative options for those acres. Previous research from Cornell and Penn State suggest a 0.5 to 1 ton/acre per week decline in silage yield for planting after mid to late May.
Multi-Tasking
First and foremost during a time of year that can be very busy and stressful, taking every precaution to keep your team safe is critical.
The idea of fitting all of this work into a condensed time period, and still getting key tasks completed before critical deadlines can seem impossible, but year after year many find unique ways to get it all done. Consider working with neighbors, custom operators or renting equipment to accomplish these key tasks on time.
If you currently utilize custom operators, now is a good time to set up a time to meet with them and make sure you are on the same page to get tasks accomplished in the time-frame needed. Make sure that your expectations and goals are clearly defined. They will also be under stress to fit their work into a condensed period and meet their customers' expectations, so defining expectations and pre-planning how to most efficiently get the work accomplished when the custom operator arrives can go a long way to increase the chances for success.
NYSERDA Agriculture Energy Audit Program
NYSERDA offers energy audits to help eligible farms and on-farm producers identify ways to save energy and money on utility bills. Reports include recommendations for energy efficiency measures.For more information and the NYSERDA Agriculture Energy Audit Program Application click here